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Your Marketing Sucks!

OK before you hit the un-subscribe button and hate me or even swear. Just humour me for 10 minutes and don't miss our new Manitoba1000 members below it's a hatrick I am featuring this week and we have many more new members already but you will only give me 10 minutes of your time so I kept it to 3 for this week.

Why does your marketing suck?

Unless your marketing budget and results are measured by RIO and it's making you money not costing you it SUCKS!

Marketing means ROI full stop.

So many times I hear business owners tell me I have a friend of a friend who does website design. Great but will he or she make you money. Do they understand a balance sheet, cash flow or how important making new sales is. No but you get sold on the we can do a nice design it will look nice and fluffy.

Here is another classic I have been challenged with a few times, Neil you didn't focus on design in your presentation. The company after you talked so much about design. Website Designs alone do not make your business money when it comes to the Internet. Winning awards against my peers will not make your business marketing budget effective.

Don't get me wrong the design of a website, brochure or any marketing material has to match the brand expectations but next time you get a marketer/advertiser selling you something ask them - will you make money? We all know what the answer will be.

Would you install a telephone line that might work, or buy a mobile that might work? No, so why even consider a website or marketing strategy for your business that won't make you money.

The Internet is and will remain your most valuable company asset for new sales. If your website or even your marketing is not giving you a ROI it SUCKS!

Put Manitoba1000 to the challenge. We promise to provide you a RIO. In English we will make you money over and beyond what you spend with us to manage your Internet marketing!

FREE RADIO SLOTS!

What am I offering exactly? 224 - 30 second radio ads to the next 8 new Manitoba1000 members.

It's on a first come first serve basis. All you have to do is sign up to the Manitoba1000 Internet marketing package (which you were going to do anyway!) The next 8 new members will receive a radio blast on either CJOB or Power FM for one whole week with a total of 28 slots of 30 second radio ads. The radio blast will only take place in this format for the month of November - a great opportunity for you to promote your business just before Christmas!

This is additional to the service that Manitoba1000 is already offering you. There is no extra cost, just sign up and we will arrange for you to visit CJOB's head office on Portage. You will promote your business and why you joined Manitoba1000. Then, for a whole week. Manitoba will hear your wonderful voice 4 times a day for 7 days on the station of your choice.

You and your brand will be exposed on the number one station in Manitoba.

Don't miss out you will get the best Internet marketing package and you get to boast about at the same time for FREE! All it takes is for you to make the right decision and start growing your business = $1000 and sign on the dotted line.

Manitoba1000 and Gasthaus Gutenberger Join Tables

And that is absolutely true. Gasthaus Gutenberger, a well-recognised restaurant t situated in Winnipeg, Manitoba has just decided to allure people from all round the world! The owner, Kurt Wagner, who since his childhood was a cooking addict, had finally realised his long awaited dream of opening up a fine dining establishment in Winnipeg. And we will encourage the taste buds from all over the world by harnessing the power of Internet!

Kurt Wagner took all the knowledge he gained from his career and utilized it into painting a beautiful picture for his new business initiative. His menu that chiefly consists of authentic German cuisine is mouth watering. Heard about Gasthaus Pepper Steak, Rinderroulade, Baroness Schnitzel, how does it taste?

Manitoba1000 decided to garnish it’s efforts with a sprinkle of Search Engine Optimization, a brush of Social Media Optimization and a whole lot of essential Internet marketing strategies that adds flavor to its online presence! With the custom-built and proficiently designed website Gasthaus Gutenberger is designed to make mouths water. If that’s not tempting enough, Manitoba1000 has lassoed the power of the World Wide Web to endorse popular video sites like youtube and myspace with unique videos that would ensure maximum online visibility. Not just that, bundled with a whole lot interesting packages like blogs and viral advertisements, we are sure that our strategies will empower our new restaurateur with a professionally designed website and a customized content management system, which will ensure Gasthaus Gutenberger of a quality multi-media marketing package that would boost its sales and generate superior online awareness.

Manitoba1000 Internet Marketing Package is simply unbeatable, and we are now proud to welcome Gasthaus Gutenberger to an unmatched value proposition offering guaranteed results.

Manitoba1000 now rides with Ride Time!

Guess who has decided to take a ride with MANITOBA1000 down the long road from now on – RideTime! Yes, the leading online car finance company located in Winnipeg, Manitoba have taken a turning point decision.

RideTime has harnessed us at the right time. While, most car finance loan companies leave you in a ‘dry-in-the-desert’ condition with you not getting credit for your automobile purchase, RideTime makes certain that such incidents never take place, when you are at RideTime. In fact, they even finance people with poor credit history and gives you an opportunity to pay down payment as low as 300$.

RideTime has gained momentum since it came into production and now looks to broaden horizons in the online world. With Manitoba1000 acting as a backbone to their online support with a custom made package that include Search engine optimization plans, Social media optimization strategies, interesting viral advertisements, interactive designs and other fail safe marketing plans, there’s no possibility of RideTime looking back.

In today’s cutthroat competitive world, it’s crucial to have online recognition. And that calls for a well-devised Internet marketing strategy that excels in online marketing and optimization called SEO. This is where Manitoba1000 comes in, as this is exactly what our forte is. With RideTime as our new member, we pledge to provide them valuable assistance in growing with a rapid rate over their already successful status. And with our competitive and interesting strategies, RideTime will definitely reach new heights.

We look forward to building a long lasting and unbreakable bond with RideTime and are keen to ride all the way to the end with them.

A new avenue opens up for brand advertisers in Winnipeg and Portland to reach virtually everyone online

Advertising exchanges have been termed as the idea for the future though they currently only account for 10 to 15 percent of the overall display advertising business.

Analysts state Google’s strong push could well shake up the market. Its new system integrated with DoubleClick ad exchange will automatically let hundreds of thousands of publishers and advertisers, who now make use of

Google’s AdWords as well as AdSense systems, run their ads and ad space more profitably through the exchange. It should let brand advertisers execute ambitious campaigns, to reach virtually everyone online. Here’s how Advertising exchanges operate:

• When an individual seeks a Web page from a site joining the exchange, the publisher will notify the exchange about space available on that page.

• It might also allow the exchange to know more about that person, on basis of past activity or shopping habits.

• Advertisers then bid on the ad space.

• The winner’s ad gets slotted into the page.

The whole process takes place in no time. Some industry experts feel the DoubleClick exchange will provide advertisers with greater flexibility. It will let marketers aim their ads at specific types of customers and to purchase one ad spot (impression) at a time.

Google lags behind Yahoo both in display ads and in ad exchanges. The latter bought a pioneering ad exchange, Right Media, in 2007. Its business has steadily grown since, in part because most ads, which run on it, are brokered through the ad exchange.

Yahoo welcomed the competition, expressing confidence in its own capabilities and ability to innovate. In fact, other exchange operators could gain from Google’s success, as more publishers and advertisers get used to selling and buying ads through exchanges, expanding the market. This indeed is a great avenue for brand advertisers in Winnipeg and Portland to reach virtually everyone online.

Tips for businesses in Winnipeg and Portland to make their sites search engine friendly

Each business in Winnipeg and Portland has its own unique facet, special ability, and domain expertise. In an effort to capture its core from the search engine perspective, every business owner will probably think of numerous words.

It is important to select keywords carefully, spread them judiciously and use them wisely across the website. The keywords most critical to your site should be there in ‘meta title’ of each of your pages’. The ‘meta title’, as you would be aware, appears at the top of the browser window, just above the menu bar.

The keywords should regularly surface throughout the landing page, or opening Web page. They should frequently appear in the opening paragraph. However, the temptation to overuse keywords should be avoided. The practice known as keyword stuffing can be spotted by search engines. They will immediately penalize your site and reduce its rankings.

An array of tools is available to work out optimal keyword density. We advise website owners to desist from using software, which writes the site’s pages because search engines can easily sniff them out.

Here’s another of the SEO golden rule: Never compromise on content quality for random keyword placement. This will not only harm affect the content flow, but also have a negative impact on your Web page rankings.

If your site lacks qualitative content, it won’t attract visitors irrespective of SEO and keyword selection strategies. Ideally, the tricky task is better left to experts, who will work out the best approach. They would pick a permutation and combination of different ‘searchable’ words for different Web pages even while maintaining the content quality.

Neil Patel

What are the attributes of a competent SEO specialist?

Search Engine Optimization (SEO) is a continual process that demands full-time attention coupled with diverse skills and meticulous approach. Considering intricacies of SEO related tasks, it makes sense for companies in Portland and Winnipeg to consider outsourcing it to a specialist.

Unfortunately, many firms in Manitoba and elsewhere, as our experience goes to show, waste their precious time and energy by trying to implement wrong SEO techniques in-house. A few others fail owing to incorrect choice of SEO experts. Remember, bad SEO can be more harmful than no SEO so it’s vital to locate the right resource that will effectively optimize your website.

In this context, it is important to consider some of the virtues of a truly competent SEO expert:
• First and foremost, before implementing SEO strategies, it will carry a thorough review of your website. This involves checking of specific SEO elements it may be lacking. A meticulous SEO service provider analyzes both the on and off page SEO elements.

• A complete package comprises identification of accurate keywords, recommendation of suitable changes to website copy, and a plan to obtain back links. Other tasks that form part of a holistic SEO service are locating unique titles and meta tags, modifying internal linkage, and rewriting URLs.

• A competent SEO consultant carries an audit of your website to work out whether it has adhered to the SEO related factors, which affect their search engine display and rankings. It offers full-fledged services that are in compliance with no-spam policies of leading search engines.

• Once your site is fully optimized, it also needs to be submitted to different directories and start building array of links pointing to site. After keywords have been identified and pages have been submitted, the specialists also monitor results regularly to fine-tune the SEO strategy.

In essence, a customer-friendly SEO strives to deliver results that exceed your expectations.

Warm welcome to the enterprising world of Webidiotz in Portland USA!

I thoroughly understand your keenness to benefit from the reach and power of the Internet.

The Internet is indeed a great marketing medium, and it is understandable you aspire to use the Internet for expanding your business online. But what is it currently stopping you from riding the surging Web World wave? Why your business is cut off from the far reaching Web, and where things are going wrong, you must be wondering…

Obviously you have been trying quite a few options, but have been greatly disappointed by the BS offered by one of those unreliable and undeserving Internet marketing firms, not equipped at all to match your expectations. You must be feeling let down, not knowing the way out. Thankfully, there is no need to worry anymore.

Let me take this opportunity to introduce our new service facility in Portland USA. Our new office will draw its strength from high standards in customer service set by WEBIDIOTZ in Winnipeg, Canada. Our specialization, experience and innovation sure will allow you to turn online dreams into reality.

To put it succinctly, having a website for an aspiring business is a must, and no one, I bet, can do better than Webidiotz. Me and my team members are extremely pleased to be part of a new productive journey that we are starting together in a quest to search success online.
I am certain you will hugely benefit from the innovative approach, which is the hallmark of Webidiotz. Our effort is to help you achieve success by either creating a new website or revamping the existing one, which may not be dynamic enough.

We provide dedicated services on helping out start ups or those untouched by the surging wave of online marketing. We work in a concerted manner by setting up specific goals – weekly, fortnightly and monthly - in order to grow your business online.

To put it humbly, I have sizable experience – almost close to a decade – when it comes to managing the explosive, stunning and mesmerizing growth of IT- intensive trading companies. During this course, which has set new precedents, I have played diverse roles, including those of a web application developer, database administrator, network administrator. After wearing many hats, I ended up being the IT manager for a global trading firm. The logical culmination of the personal journey has been with joining Webidiotz.

Opening the USA office for Webidiotz in Portland will be a major challenge for me something that I really relish. Working along side the charismatic personality like Neil Patel to carry the Webidiotz brand into a host of other online services, our effort is to emerge as a dominant player in the industry.

I have immense experience building out colocation spaces, server rooms and small data centers. Before moving to Chicago I worked as an independent consultant building corporate websites and web applications for clients across Canada. Going beyond my work profile, I am an avid snowboarder. I share a keen interest in capital markets, and enjoy my spare time with my family, my wife and friends, and, of course our English bulldog, Winston.

What I promise is a very basic, very simple, albeit significant proposition. We shall work together; we shall work with a cause in mind; we shall work in a focused manner with a determination to grow your business and take it to new heights. On behalf of my team, I promise to deliver holistic online marketing solutions including a fantastic, - affordable and effective website that guarantees a gushing flow of unique visitors. In keeping with the customer-friendly approach Webidiotz is renowned for, you will find our new facility a great pleasure to work with.

You will find that my knowledgeable and creative team is quick to understand, and serve your needs. Webidiotz facility in Portland USA will strive to fulfill your expectations; stay true to your faith in us and reaffirm your belief that you have arrived at the right place. Our sincere effort is to ensure you get all the support for your business to perform exceptionally well.
Webidiotz team members are committed to your business success and will be with you at every step in the future. Let us make a start with a website that boosts your sales and profit margins.