Over the last couple of years, many forward-thinking global companies such as Apple, Whole Foods and JetBlue have discovered the immense monetary and goodwill gains of leveraging the emerging social media phenomenon. It has helped them directly reach prospective and existing consumers, build a strong brand identity, and boost sales. Of course, this is just the beginning!
Twitter is right at top of the highly vibrant social media movement, letting members connect with each other in real time via 'tweets' (short text messages). These messages can be received either by e-mail or via the Twitter site, cell phone, or instant messenger.
Many companies worldwide have begun building specialized teams within their organizational set-up, dedicated solely for the purpose of immediately responding to tweets from aware consumers about their services, products and brand experience.
'Twitter Power - How to Dominate Your Market - One Tweet at a Time' (Hardcover, 272 pages, Publishers: Wiley List Price: $24.95), an engaging book by Joel Comm along with Anthony Robbins (foreword by) and Ken Burge, tries to project itself as a complete guide for personal as well as professional Twitter usage. The book presents a glimpse of companies that are leading the Twitter movement.
This new documentation analyzes the whole phenomenon and shows how to successfully integrate Twitter into conventional marketing strategies. The aim of the exercise is to help establish a solid base on the Twitter platform. It provides tips on increasing awareness for your services or products, and even handling negative publicity from angry consumers.
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