Yell.com, the leading online business directory, has just inked a deal with Videojug. The arrangement is for providing tens of thousands of 'how to' guide videos. It is in the process of setting up a vast network of over 100 blogs with an idea of turning the ubiquitous Yellow Pages service into a multimedia content venture.
The leading directory site's deal with the creator of close to 50,000 'Ask the Experts' and 'how to' video clips is an important development. This will now provide online films, which suitably match the various business services for which users are searching online.
Yell.com was re-launched in April and is undergoing what the firm terms the major 'root & branch' overhaul of its strong Web presence. It has already announced its decision to stop competing for advertising with Google and had opted to sign up as an 'authorized re-seller' for its AdWords.
Yell.com is now seeking to build a blogging network to offer information and advice on crucial business areas. The service launch along with blogs will include popular topics comprising home security, plumbing and heating, hair and beauty, motoring and car maintenance. A special team will build and manage the first wave of new Yell.com blogs.
The aim is to ultimately form a network of over 100 bloggers who will ‘inform as well as inspire consumers’ with effective ideas and advice covering not less than 1,400 business classifications that Yell.com currently offers. It claims to have 217,000 advertisers on its online directory.
Yell.com's head of content, Nick Haworth, said, "The PC has become a TV. Video has a key place in our future through the huge opportunities it has for us to enhance users' experiences on the website."
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