Breaking the news of star singer Michael Jackson's sudden death resulted in a huge surge in traffic to TMZ.com. The number of people visiting the celebrity gossip site went up by almost a quarter.
TMZ.com was the first site that broke the heartbreaking news. Late last month it was the first to report that the King of Pop has suffered heart attack and reported his death. The BREAKING NEWS saw a 24 percent increase to 11.7 million unique users.
The figures, released by comScore Media Metrix, mark a record for the popular Hollywood gossip site. It also witnessed an impressive 10% month-on-month rise in page views to 279m.
The news report read: "We have just learned that Michael Jackson has died. He suffered a cardiac arrest at his Holmby Hills home earlier this afternoon. Paramedics were unable to revive him. We are told Jackson had no pulse when paramedics arrived and they never got a pulse back.
"A source informs us that he was dead when they arrived. The hospital staff tried to resuscitate him. But he was completely unresponsive. A hospital source told us there was ‘absolute chaos.' 'You've got to save him! You've got to save him!" people with the singer were screaming."
TMZ.com is a joint venture between Telepictures Productions and AOL. The website has been founded by the managing, editor Harvey Levin. TMZ regularly comes up with exclusive stories in the world of entertainment like DUI arrest of celebrity Mel Gibson and the subsequent encounter he had with law enforcement.
Its mobile site as well as iPhone application also registered new record traffic numbers with well over 11m page views by users on the day of Michael Jackson's death, as his shocked fans frantically searched for updates on unfolding events.
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