Xerox is making an effort to spread awareness about its product range with new media, interactive platforms.
What they are trying to do is get a user interested in some of their new launches competing for office space. This includes products such as their Extensible Interface Platform, a software platform upon which developers can utilize standard web-based tools for creating server-based applications. These applications can well be configured for the multi-function printer (MFP) touch-screen user interface. Xerox MFP has all sorts of functionalities built into it to let you perform the tasks like being able to store important documents or send them somewhere automatically.
Xerox's services expertise and diversity is unmatched. It includes helping new-age businesses establish online document archives, analyzing how employees can share documents and knowledge efficiently, , and building Web-based processes to personalize direct mail, brochures, invoices and more.
The company is employing platforms like YouTube to let people know about its new product launches. It is cleverly using viral videos to build brand awareness. What it goes to show that online video marketing is emerging as a viable solution and a cost-effective approach to unveil creative marketing campaigns, which probably won’t work in other formats like TV and radio. Media experts are curious to see how the campaign doe in terms of traffic numbers or sales numbers.
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