‘Twitter-exclusive’ @DellOutlet has gained quite a significant following

@DellOutlet has been one of the major success stories amongst big brands using social media. It’s a Twitter account owned by Dell, which tweets out major discounts for their computers and allied products. All of the deals available on @DellOutlet are ‘Twitter-exclusive’.

@DellOutlet has gained quite a significant following and has acted as an effective online outlet that sold a lot of computers. The progress made in terms of volumes and sales figures has been truly impressive. And @DellOutlet continues its rapid rise.

@DellOutlet was started in June 2007. The concept was initiated by Dell’s Richard Binhammer. Making a rather modest beginning, it soon started catching fancy of buyers. The idea fast spread among customers who got hooked to it.

The ‘Twitter-exclusive’ project created immense buzz, resulting retweets, and a rapid rise in followers. Enthused by the success of @DellOutlet, the company has since chosen to embrace social media on multiple accounts. As one of the top brands to successfully employ Twitter as a business platform, Dell clearly has been a trendsetter for other brand building exercises like @Zappos and @JetBlue on Twitter.
@DellOutlet is a proof of the fact that platforms like Twitter can indeed be lucrative for companies – big and small - looking to leverage the reach and power of the Internet. It’s a win-win scenario for both the companies (that can indulge in brand building and earn significant revenues) as well as the consumers (who can get a great deal online).