Xerox is making an effort to spread awareness about its product range with new media, interactive platforms.
What they are trying to do is get a user interested in some of their new launches competing for office space. This includes products such as their Extensible Interface Platform, a software platform upon which developers can utilize standard web-based tools for creating server-based applications. These applications can well be configured for the multi-function printer (MFP) touch-screen user interface. Xerox MFP has all sorts of functionalities built into it to let you perform the tasks like being able to store important documents or send them somewhere automatically.
Xerox's services expertise and diversity is unmatched. It includes helping new-age businesses establish online document archives, analyzing how employees can share documents and knowledge efficiently, , and building Web-based processes to personalize direct mail, brochures, invoices and more.
The company is employing platforms like YouTube to let people know about its new product launches. It is cleverly using viral videos to build brand awareness. What it goes to show that online video marketing is emerging as a viable solution and a cost-effective approach to unveil creative marketing campaigns, which probably won’t work in other formats like TV and radio. Media experts are curious to see how the campaign doe in terms of traffic numbers or sales numbers.
Saturday, June 6, 2009
Friday, June 5, 2009
Will Microsoft’s Bing be able to beat Google?
Microsoft claims that its new search engine Bing offers users a far more refined search experience than any rival search engine. It is quite capable of answering queries more quickly and more efficiently, the company asserts.
The service currently has a strong American tilt, with a UK version ‘soft-launching’ taking place as a Beta test version. A London-based team is working towards improving the localization of specific search results for the UK. A full launch should happen in around six months. Microsoft's UK Consumer Vice President, Ashley Highfield, is in charge of the UK project.
"There’s a huge opportunity existing in the search market," he quipped, "given that it is dominated by one player, and also that research shows a rather high level of dissatisfaction evident among a high level of the user base.” He claims that just around a quarter of people actually get what they are really looking for on the first search. The success of Bing will depend on how many of them decide to do away with the Google habit – something Microsoft is well aware of: its US launch is going to be accompanied by a big-bang $100m advertising campaign.
Google is the brand very much in their sights. The world's leading search engine had net income of $4.34bn in the last financial year, on revenue of $22.12bn. This was largely from paid ads associated with search keywords. The challenge that Microsoft faces is to making a demonstrably superior search engine that breaks users' Google habit.
"We’ve what we think are a series of ‘Google-beating’ features," Mr Highfield asserts. "The world has moved on, but search absolutely hasn’t. Google is essentially the same as it was a decade ago." The key features in Microsoft's new search engine include its ability to ‘guess’ what the respective user is looking for, and then give suggestions based on that guess.
The service currently has a strong American tilt, with a UK version ‘soft-launching’ taking place as a Beta test version. A London-based team is working towards improving the localization of specific search results for the UK. A full launch should happen in around six months. Microsoft's UK Consumer Vice President, Ashley Highfield, is in charge of the UK project.
"There’s a huge opportunity existing in the search market," he quipped, "given that it is dominated by one player, and also that research shows a rather high level of dissatisfaction evident among a high level of the user base.” He claims that just around a quarter of people actually get what they are really looking for on the first search. The success of Bing will depend on how many of them decide to do away with the Google habit – something Microsoft is well aware of: its US launch is going to be accompanied by a big-bang $100m advertising campaign.
Google is the brand very much in their sights. The world's leading search engine had net income of $4.34bn in the last financial year, on revenue of $22.12bn. This was largely from paid ads associated with search keywords. The challenge that Microsoft faces is to making a demonstrably superior search engine that breaks users' Google habit.
"We’ve what we think are a series of ‘Google-beating’ features," Mr Highfield asserts. "The world has moved on, but search absolutely hasn’t. Google is essentially the same as it was a decade ago." The key features in Microsoft's new search engine include its ability to ‘guess’ what the respective user is looking for, and then give suggestions based on that guess.
Thursday, June 4, 2009
Employ social media to create quality inbound links relevant to search engines
A great online marketing opportunity is available in form of social media, which definitely needs to be tapped. In fact, many online businesses are now looking to use it to promote their products and services in a cost-effective way.
One of the biggest benefits of including social media in your traditional marketing mix is the generation of high-value, on-target inbound links, which can greatly help improve visibility in the leading search engines. This will improve the search engine rankings of your online business.
Of course, the key lies in effective and optimum use of social media to boost your search engine results. This needs advice and guidance of experts who exactly know how to leverage the reach and power of social media.
Remember, apart from the sheer number of inbound links created through social marketing, their value is equally critical from the search engines’ perspective. To be valued by them, inbound links must originate from relevant and quality web sites. In this context, it is pertinent to note that search engines attach great value to social sites like Twitter and Facebook.
They are highly visible to top search engines, and are taking updates from users on a constant basis. Links tend to be shared depending on subject matter, which means the search engines would consider them relevant and on-target.
One of the biggest benefits of including social media in your traditional marketing mix is the generation of high-value, on-target inbound links, which can greatly help improve visibility in the leading search engines. This will improve the search engine rankings of your online business.
Of course, the key lies in effective and optimum use of social media to boost your search engine results. This needs advice and guidance of experts who exactly know how to leverage the reach and power of social media.
Remember, apart from the sheer number of inbound links created through social marketing, their value is equally critical from the search engines’ perspective. To be valued by them, inbound links must originate from relevant and quality web sites. In this context, it is pertinent to note that search engines attach great value to social sites like Twitter and Facebook.
They are highly visible to top search engines, and are taking updates from users on a constant basis. Links tend to be shared depending on subject matter, which means the search engines would consider them relevant and on-target.
Wednesday, June 3, 2009
How does natural link building create visibility and build online presence?
Creating visibility and building online presence for your business venture and your budding brand is really important. You invariably need to be focusing on online visibility and branding while employing social media for the purpose of building links.
When other users see your links or read your content, they share that piece of information with their own individual network of contacts. This is how the power and reach of social media is realized. Just adding a bunch of links to your social profiles, however, is not going to be enough. You need to possess a strong track record that users trust and thus feel comfortable while sharing your content with other users within their network.
Brand recognition will typically lead to natural link building anyway. This means your inbound links will primarily end up coming from customers, bloggers, colleagues, and other people online who are exposed to your links and think them useful enough so as to share with their own network of contacts.
To be successful, an e-commerce site should be able to reach its potential customers, communicate with them, keep customer mindshare, and find new leads. An ability to instantly strike a chord with customers holds key to success of the Internet marketing.
When other users see your links or read your content, they share that piece of information with their own individual network of contacts. This is how the power and reach of social media is realized. Just adding a bunch of links to your social profiles, however, is not going to be enough. You need to possess a strong track record that users trust and thus feel comfortable while sharing your content with other users within their network.
Brand recognition will typically lead to natural link building anyway. This means your inbound links will primarily end up coming from customers, bloggers, colleagues, and other people online who are exposed to your links and think them useful enough so as to share with their own network of contacts.
To be successful, an e-commerce site should be able to reach its potential customers, communicate with them, keep customer mindshare, and find new leads. An ability to instantly strike a chord with customers holds key to success of the Internet marketing.
Tuesday, June 2, 2009
A fine blend of social media and SEO strategies boosts your brand
Experience shows that specialized websites are most likely to benefit from sustained online promotion. If you think that having a functional website up and running is the end of the matter, you are wrong. The site and business itself still need to carve out an identity.
The e-commerce website needs to assert itself and stand out from the clutter around. It should be able to convey your competitive advantage. This is easier said than done! New developments continue to take place in the dynamic domain of search engine, which smaller businesses cannot easily track and grasp. Top search engines often change their algorithms so as to improve search results for users. This can make it even more challenging for online ecommerce entities to be able to keep pace with the new search engine marketing norms.
Often, the desire is there, but expertise and direction is lacking. For example, though many firms plan viral marketing campaigns, not all manage to execute them successfully. Only the truly creative, the truly captivating and the truly entertaining ones are able to make a mark and get noticed amidst incessant clutter of the Internet.
By properly leveraging a deft balance of social media and SEO strategies, smart marketers are able to gain competitive edge through meaningful customer engagements and social interactions within the vast online marketplace.
The e-commerce website needs to assert itself and stand out from the clutter around. It should be able to convey your competitive advantage. This is easier said than done! New developments continue to take place in the dynamic domain of search engine, which smaller businesses cannot easily track and grasp. Top search engines often change their algorithms so as to improve search results for users. This can make it even more challenging for online ecommerce entities to be able to keep pace with the new search engine marketing norms.
Often, the desire is there, but expertise and direction is lacking. For example, though many firms plan viral marketing campaigns, not all manage to execute them successfully. Only the truly creative, the truly captivating and the truly entertaining ones are able to make a mark and get noticed amidst incessant clutter of the Internet.
By properly leveraging a deft balance of social media and SEO strategies, smart marketers are able to gain competitive edge through meaningful customer engagements and social interactions within the vast online marketplace.
Saturday, May 30, 2009
Here’s an example of how e-commerce can do wonders for your business
For both established and emerging businesses there are multifold advantages of using e-commerce. One of the biggest benefits is that online commerce exposes your products and services to a wider audience. It facilitates business expansion in a cost-effective manner.
A case in point is an online venture betterbodiesnutrition.com. Located in Calgary, Canada, it has been shipping high quality nutritional products globally for the past 15 years. Owing to its loyal customers cultivated through both offline and online means, Better Bodies Nutrition has been able to upscale its business. Coupled with effective marketing, it has also been increasing its selection and variety since it first opened in 1995.
Better Bodies essentially works with several elite athletes to help it determine the best possible supplements available on its site. The site is comprehensive in itself with shopping cart and quick search functionality that locates the product you are looking for by using specific keywords. There is an advance search facility made available with specific product categories and detailed manufacturer listing all under simple dropdown bars. All brands have been listed separately.
Mark Peckham, its President, appreciating the role played by Webidiotz mentions: “After numerous disappointments with other web developers Neil Patel and the Webidiotz team delivered a top-notch e-commerce site well beyond our expectations. From start to finish the development process was a pleasure!” His reaction says it all…
To know how e-commerce can do wonders for your business, check the website http://www.betterbodiesnutrition.com/
A case in point is an online venture betterbodiesnutrition.com. Located in Calgary, Canada, it has been shipping high quality nutritional products globally for the past 15 years. Owing to its loyal customers cultivated through both offline and online means, Better Bodies Nutrition has been able to upscale its business. Coupled with effective marketing, it has also been increasing its selection and variety since it first opened in 1995.
Better Bodies essentially works with several elite athletes to help it determine the best possible supplements available on its site. The site is comprehensive in itself with shopping cart and quick search functionality that locates the product you are looking for by using specific keywords. There is an advance search facility made available with specific product categories and detailed manufacturer listing all under simple dropdown bars. All brands have been listed separately.
Mark Peckham, its President, appreciating the role played by Webidiotz mentions: “After numerous disappointments with other web developers Neil Patel and the Webidiotz team delivered a top-notch e-commerce site well beyond our expectations. From start to finish the development process was a pleasure!” His reaction says it all…
To know how e-commerce can do wonders for your business, check the website http://www.betterbodiesnutrition.com/
A ‘real-time’ search engine to index social media postings
Google has been dominating search engine market for eternity. The world’s top search engine player continues to maintain its ascendancy and supremacy. Of course, many new players still enter the fray to try their luck and gain from the expanding scope of search engine market. The world’s latest ‘real-time’ search engine, termed Scoopler, points to this trend.
Scoopler may just add a much needed, specialized search functionality. It is aimed at providing a tool to locate new content on social media websites other search engines fail to find and collate in a timely fashion. The new ‘real-time’ search engine is now available, albeit in experimental mode.
When making use of standard search engines, the indexing platforms often cannot bring up ‘real-time’ content. It takes a while for them to index social media postings. On the other hand, Scoopler will focus solely on indexing fresh content from popular social media sites. As a result, live updates from Twitter, Flickr, Delicious, Digg, and others will get updated in Scoopler’s indexing algorithms on a regular basis. It will even provide links, photos and videos from the social media sites.
Scoopler will focus on up-to-the-minute content that is added to social networking sites, providing a comprehensive and updated search on a particular theme or subject. Scoopler is currently in a beta version.
Scoopler may just add a much needed, specialized search functionality. It is aimed at providing a tool to locate new content on social media websites other search engines fail to find and collate in a timely fashion. The new ‘real-time’ search engine is now available, albeit in experimental mode. When making use of standard search engines, the indexing platforms often cannot bring up ‘real-time’ content. It takes a while for them to index social media postings. On the other hand, Scoopler will focus solely on indexing fresh content from popular social media sites. As a result, live updates from Twitter, Flickr, Delicious, Digg, and others will get updated in Scoopler’s indexing algorithms on a regular basis. It will even provide links, photos and videos from the social media sites.
Scoopler will focus on up-to-the-minute content that is added to social networking sites, providing a comprehensive and updated search on a particular theme or subject. Scoopler is currently in a beta version.
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