It's interesting how many times in the past few weeks I have heard business owners say, "We decided to spend our money on the Yellow Pages and not a website."
Every dollar you spend has to be measurable, and with the recession likely to get worse before it gets better, we need make our marketing budgets work hard for our sales and profits.
Read this article and then visit Yellow Pages website and type in what your business does (e.g. florist), and the location.
What you will get is a list of businesses (if you're lucky yours might show up on the top). Roughly 85 percent of people going to the Yellow Pages online will search this way. Are you with me still? Now look at the list of businesses that are on the list and you will notice a link to the business website. Many do not have links to a company website. Did you know that almost every person that comes to use the Yellow Pages online ONLY clicks on the companies that have a website. If you have not got a website you just lost your new customer to your competitor.
Let's put it another way: when someone visits a dating site you are more likely to look at a profile of a person with a picture than one without. The facts are that 85 percent of visitors on dating sites only visit profiles with photos. The same can be said for people using the Yellow Pages: they will research your website then if they like what they see they will contact you.
Not having a website is like having no picture on a dating site. Few will visit you or buy from you.
Example below
The Yellow Pages will never deliver the results of a business with it's own website. The facts speak for themselves.
Read why the Yellow Pages paid a very big price for just a domain name.
YellowPages Paid $3.85 Million In Cash For YP.com
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